Dibru Mardi's Portfolio

Hello, I’m

Product Designer

Interaction Designer

A passionate Product Designer & Interaction Designer, solving problems through design, Crafting delightful & meaningful experiences from the last 4 years.

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My Expertise

These are the skills I Possess and use on a day-to-day basis

Product Management

Certified in Product Management & experience in scrum methodology.

Product Management

Certified in Product Management & experience in scrum methodology.

UX Research

Conducted multiple User interviews and surveys to understand the pain points of user & Stakeholders.

UX Research

Conducted multiple User interviews and surveys to understand the pain points of user & Stakeholders.

UX Audits

Expert in auditing any digital product in terms of phycology, usability and Jacob’s Neilson principles.

UX Audits

Expert in auditing any digital product in terms of phycology, usability and Jacob’s Neilson principles.

Problem Solving

Being an engineer, I think both critically & creatively, providing innovative & unique solutions.

Problem Solving

Being an engineer, I think both critically & creatively, providing innovative & unique solutions.

Design Decisions

Leveraging data insights to make informed decisions over User and Business needs.

Design Decisions

Leveraging data insights to make informed decisions over User and Business needs.

Wireframing

Proficient in creating Lofi, Hi-Fi Wireframes so that stakeholder can know the layout of the product.

Wireframing

Proficient in creating Lofi, Hi-Fi Wireframes so that stakeholder can know the layout of the product.

Prototyping

Proficient in Rapid prototyping to navigate between each flow/Screen.

Prototyping

Proficient in Rapid prototyping to navigate between each flow/Screen.

Interaction Design

Having experience in After effect, I'm proficient at delightful micro

interactions.

Having experience in After effect, I'm proficient at delightful micro

interactions.

Interaction Design

Having experience in After effect, I'm proficient at delightful micro

interactions.

Visual Design

Having a background as a Graphic Designer, I am attention to detail & know colour science well.

Visual Design

Having a background as a Graphic Designer, I am attention to detail & know colour science well.

Tools & Technology

Tools and technology I use frequently for my work

Tools and technology I use frequently

for my work

Figma

Miro

Framer

Webflow

Photoshop

Premiere Pro

Illustrator

After Effect

HTML

CSS

Bootstrap

Slack

Jira

Azure DevOps

Chat GPT

Spline

My Design Process

Find out how I think while creating Digital Experiences

The Start

My work is based on Design Thinking methodology.
Each project has its own specificity and particular challenges.
Specific challenges are defined by factors such as objectives and success metrics.
Strategy, methodologies, and frameworks are tailored to the nature of each product (dashboard, mobile app, institutional site, e-commerce product)

My work is based on Design Thinking methodology.
Each project has its own specificity and particular challenges.
Specific challenges are defined by factors such as objectives and success metrics.
Strategy, methodologies, and frameworks are tailored to the nature of each product (dashboard, mobile app, institutional site, e-commerce product)

My work is based on Design Thinking methodology.
Each project has its own specificity and particular challenges.
Specific challenges are defined by factors such as objectives and success metrics.
Strategy, methodologies, and frameworks are tailored to the nature of each product (dashboard, mobile app, institutional site, e-commerce product)

Business Need

Review corporate reports & Analytics.
Communicate with Stakeholders to grasp their goals.
Identify personas.
Validate and clearly define the problem to be addressed
Objectives and metrics of project and business success.
Main competitors of the business and/or product.
Data and studies already done previously that serve as a basis to start the project.

Review corporate reports & Analytics.
Communicate with Stakeholders to grasp their goals.
Identify personas.
Validate and clearly define the problem to be addressed
Objectives and metrics of project and business success.
Main competitors of the business and/or product.
Data and studies already done previously that serve as a basis to start the project.

Review corporate reports & Analytics.
Communicate with Stakeholders to grasp their goals.
Identify personas.
Validate and clearly define the problem to be addressed
Objectives and metrics of project and business success.
Main competitors of the business and/or product.
Data and studies already done previously that serve as a basis to start the project.

Processes

Secondary Research

Research & Mapping

Understand problem, constraints, and goals.
Validate assumptions and questions.
Conduct research and experience mapping processes.
User journey mapping of existing Flow
Capturing Insights from the Research and User Interviews
Emphasize functionality over aesthetic design.

Understand problem, constraints, and goals.
Validate assumptions and questions.
Conduct research and experience mapping processes.
User journey mapping of existing Flow
Capturing Insights from the Research and User Interviews
Emphasize functionality over aesthetic design.

Understand problem, constraints, and goals.
Validate assumptions and questions.
Conduct research and experience mapping processes.
User journey mapping of existing Flow
Capturing Insights from the Research and User Interviews
Emphasize functionality over aesthetic design.

Processes

User Research

Surveys

Empathy Mapping

Stakeholder Research

Competitive Analysis

Insights

Interviews

Define the Problem

Defining the Problem Statements.
Defining the scope of work.
Identifying topics/areas that are in our control and can be addressed.
Strategise the problems into complexity and feasibility.
Estimating Time needed.

Defining the Problem Statements.
Defining the scope of work.
Identifying topics/areas that are in our control and can be addressed.
Strategise the problems into complexity and feasibility.
Estimating Time needed.

Defining the Problem Statements.
Defining the scope of work.
Identifying topics/areas that are in our control and can be addressed.
Strategise the problems into complexity and feasibility.
Estimating Time needed.

Processes

Problem Statement

Empathy Mapping

Affinity Mapping

User Journey Mapping

User Personas

Ideating the Solutions

Conduct brainstorming workshop sessions with stakeholders.
Translate ideas into tangible form.
Develop information architecture.
Create sitemaps, user flows, and workflows.
Produce low-fidelity prototypes (e.g, paper drawings, wireframes).
Engage in specific activities aligned with the intended goal.

Conduct brainstorming workshop sessions with stakeholders.
Translate ideas into tangible form.
Develop information architecture.
Create sitemaps, user flows, and workflows.
Produce low-fidelity prototypes (e.g, paper drawings, wireframes).
Engage in specific activities aligned with the intended goal.

Conduct brainstorming workshop sessions with stakeholders.
Translate ideas into tangible form.
Develop information architecture.
Create sitemaps, user flows, and workflows.
Produce low-fidelity prototypes (e.g, paper drawings, wireframes).
Engage in specific activities aligned with the intended goal.

Processes

Ideation

Card Sorting

Brainstorming

User Flow

Information Architecture

Low-Fi Wireframes

Prioritization

Prototype

Gather results and start design development.
Create or apply style guide.
Create or utilize existing design system.
Develop high-fidelity prototype for testing.
Include experience guidelines, information architecture (IA), design systems, and style guides.
Generate comprehensive documentation.

Gather results and start design development.
Create or apply style guide.
Create or utilize existing design system.
Develop high-fidelity prototype for testing.
Include experience guidelines, information architecture (IA), design systems, and style guides.
Generate comprehensive documentation.

Gather results and start design development.
Create or apply style guide.
Create or utilize existing design system.
Develop high-fidelity prototype for testing.
Include experience guidelines, information architecture (IA), design systems, and style guides.
Generate comprehensive documentation.

Processes

Stye Guides

Grids

Components

Design System

Hi-Fi Visual Design

Rapid Prototyping

Interaction Design

Testing

Get it reviewed with peers, stakeholders.
Perform user testing, prototype testing, A/B testing, and direct observations based on the problem being solved.
Testing process continues after delivering final designs.
Propose metrics and tools for data analysis.
Analyze data on the use of the product.

Get it reviewed with peers, stakeholders.
Perform user testing, prototype testing, A/B testing, and direct observations based on the problem being solved.
Testing process continues after delivering final designs.
Propose metrics and tools for data analysis.
Analyze data on the use of the product.

Get it reviewed with peers, stakeholders.
Perform user testing, prototype testing, A/B testing, and direct observations based on the problem being solved.
Testing process continues after delivering final designs.
Propose metrics and tools for data analysis.
Analyze data on the use of the product.

Processes

Usability Testing

A/B Testing

Heuristics Analysis

Accessibility Check

Direct Observation

Data Analysis

KPI

Handoff

Deliver assets to the development team
Provide high-fidelity screens, typically created in Figma.
Include components, libraries, design systems, and style guides.
Supply all necessary design assets for project development.
Collaborate with Dev team if Support needed.
Closely monitoring the Development Process and check for any technical constrains and Blockers

Deliver assets to the development team
Provide high-fidelity screens, typically created in Figma.
Include components, libraries, design systems, and style guides.
Supply all necessary design assets for project development.
Collaborate with Dev team if Support needed.
Closely monitoring the Development Process and check for any technical constrains and Blockers

Deliver assets to the development team
Provide high-fidelity screens, typically created in Figma.
Include components, libraries, design systems, and style guides.
Supply all necessary design assets for project development.
Collaborate with Dev team if Support needed.
Closely monitoring the Development Process and check for any technical constrains and Blockers

Processes

Handoff

Asset Delivery

Collaboration

Technical Challenges

Tracking

Track KPIs during and after feature/product implementation.
Collect user feedback.
Analyze metrics to improve the product.
Re-iterate the whole Process

Track KPIs during and after feature/product implementation.
Collect user feedback.
Analyze metrics to improve the product.
Re-iterate the whole Process

Track KPIs during and after feature/product implementation.
Collect user feedback.
Analyze metrics to improve the product.
Re-iterate the whole Process

Processes

Customer Service

User Review

KPI

Metrics

Feedbacks

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